Data Solutions
If there’s something we can all agree on, it’s this: the quality and accuracy of your database is crucial for your marketing campaign’s success.
While many companies resort to buying a list, there’s a better option. Working with a data solution provider can offer a few key benefits:
We offer the chance to lower total acquisition costs.
Our services can help you eliminate the financial risk associated with setting up new sales or marketing initiatives.
You have control over the leads you generate and qualify for your sales team.
Data Quality and Data Accuracy are imperative for a successful email campaign.
Data Accuracy – accuracy of the names, phone numbers, e-mail address, etc… in the database.
Data Quality – contacts in the database are in your target audience and the decision-makers at their respective companies.
Data decay is a natural phenomenon. Employees get promoted, retire, and take new positions with new companies every day. New companies are established, mergers and acquisitions take place and some companies close their doors for good. The COVID-19 pandemic accelerated data decay to levels never seen before. Industries came to a halt, employees were told to go home, some without jobs to come back to. Many companies will never re-open.
Data decay is inevitable and unstoppable – but you can build a strategy to overcome the challenges it presents. It is more crucial than ever that you verify and validate your databases (ask about our FREE “health test”).
Do you plan to acquire new data? It is important rely on the most accurate and regularly updated data sources. Take these steps before your next e-mail campaign:
Run Merge Purge process to verify and validate all data, and flag all records needing editing/updating/enriching.
Replace contact records of employees who are no longer with companies with new contacts based on you desired Job Functions (titles).
Add new records that are not in your current database.
Output Fields Available: First Name, Last Name, Contact Name, Title, Company, Address, City, State/Province, ZIP/Postal Code, ZIP4, Country, Phone, Fax, Primary Industry, SIC Code, NAICS, Employees, Sales, Email Address and Web Address
We offer two valuable options:
1. Buy the most accurate and up-to-date data to set up your in-house marketing campaigns.
2. Use SimpliContent’s new business development services, with no up-front cost to access the data at no risk to your business.