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Creating a successful B2B lead generation plan starts with sharing your brand message through an effective content marketing strategy. How can you make sure that your strategy is providing a good return on your investment by providing high-quality leads? After all, a report from the Content Marketing Institute found that while 88 percent of all […]

When developing your B2B content marketing plan, it’s important that you include some metrics for evaluating whether your efforts are resulting in new leads. It’s easy to post a lot of content, interspersed with a few videos and email newsletters, without a clear path or a measurable way to know whether you’re on track with

Direct email marketing remains one of the most effective channels for reaching your target audience. Automation provides a way for you to make contact according to the level of engagement of your audience members, and you can personalize the message in a way not possible with other channels. While direct email marketing is a great

You’ve developed a beautiful logo, your brand’s voice comes across clear and strong, and you’re developing high-quality content that is regularly posted on a variety of formats. Your B2B content marketing plan indicated that you should be at the point of seeing some measurable growth, but nothing is happening. Why does B2B content marketing often

Every content marketing distribution strategy requires balance. If you spend all of your time and resources on social media, you’ll miss your audience that prefers emails. Similarly, the formats of your content require balance. The casual formula for writing a blog may be easier and less time-consuming than creating a video, but you may miss

For many companies, disruptive changes in their industry or a prominent new aspect in their business identity can lead to an overhaul of their marketing plan and the need for a complete brand relaunch. While it can be a time of excitement and creativity, you also need to be sure that brand integration is at

Like every other business, your company needs to reach a particular audience with your brand message in order to achieve your goals. While smaller companies often dismiss a brand strategy with content marketing as something that only big companies need, it is a small business resource that can help distinguish you from your competitors and

Your B2B content marketing strategy is designed to drive traffic to your website, so you may be tempted to create blogs as quickly as possible to fuel that flow of leads. What you may be missing in a race to generate traffic is the level of novelty and quality that tends to set a brand

Measuring the success of any company investment comes down to the return on investment (ROI), but when it comes to B2B lead generation, assessing ROI can be challenging. Many companies bypass ROI in favor of a trial-and-error strategy, or they simply chase the newest trend in marketing and hope they’ll hit gold at some point.

Content creation is a great way to establish your brand’s voice in the industry and connect with your customers over exciting topics. With so many companies competing for your audience, how can you be sure your content stands out in the crowd? One answer is brand integration. Keeping brand integration at the center of your