Like every other business, your company needs to reach a particular audience with your brand message in order to achieve your goals. While smaller companies often dismiss a brand strategy with content marketing as something that only big companies need, it is a small business resource that can help distinguish you from your competitors and help you meet your sales objectives.
A small business can successfully run a great content marketing strategy. Here’s what you need to know to get started:
Know your audience. You probably have a good idea of who you think will be most likely to purchase your product. There are tools on Facebook and LinkedIn that make it easy to know even more about your audience, such as their job roles, their preferred social media platform and the other companies they tend to interact with.
You can also identify the best time of day to post your content based on the behaviors of your audience. It doesn’t take an IT specialist to gather analytics that provides a key small business resource for reaching your audience.
Develop your voice. What’s the personality of your brand? Maybe you are in the financial services industry, so you need a formal but friendly voice. Perhaps you are selling party planning services, and you want to come across as energetic and fun. Determine what your voice will be and commit to it, because all of your communications should communicate a uniform brand voice.
Highlight the expertise of others. You don’t have to be an expert in every area of your industry to launch a great content marketing strategy. You can share items from individuals or companies in your industry that are influencers on social media, adding a line or two about why you wanted to share it.
Choose the right channels for content distribution. You’ve written an insightful blog, but where will you post it? Determine where your target audience members are hanging out and what time of day they are on social media to get the best potential for engagement with your audience.
Content marketing offers a small business resource that any size company can use to grow their brand awareness and reach their target audience. Learn more about this important tool by reading SimpliContent’s white paper on quality content marketing.